Influencer marketing campaigns in Thailand are among the most important tools for brands that are active in this region use. We have heard all sorts of horror stories brands can face when they decide to manage influencer marketing on their own. And as you might have expected, it usually doesn’t go that well. The reason…
A number of brands have unveiled their own virtual influencers and some look like they have invested a considerable amount of time and investment in them. Among them are the cosmetics giant SK-II from Japan and the famous fashion house Calvin Klein. There are still serious doubts among industry experts though on whether these sorts…
Instagram Influencers are vital to many brands and If you follow the news surrounding social media worldwide you may already know that it is just a matter of time before Instagram starts getting rid of the likes count. This would create a huge impact on social media marketing campaigns and more importantly influencer marketing. The…
