In order to understand what Intelligent Influencer Marketing we need to look at recent statistics and trends which have pointed out that in the near future, successful influencer marketing campaigns will thrive on authenticity – not the lack thereof. In 2021, brands will shift their influencer needs towards authenticity and all that is relevant to…
Influencer marketing campaigns in Thailand are among the most important tools for brands that are active in this region use. We have heard all sorts of horror stories brands can face when they decide to manage influencer marketing on their own. And as you might have expected, it usually doesn’t go that well. The reason…
Influencer marketing in Asia has been one of the trending topics in the global influencer marketing market in the past decade. Soon businesses of different sizes started experimenting with this new phenomenon and realized the endless potentials and values such as adding influencer marketing to their marketing strategies can bring to their businesses. Like everything…
