In order to understand what Intelligent Influencer Marketing we need to look at recent statistics and trends which have pointed out that in the near future, successful influencer marketing campaigns will thrive on authenticity – not the lack thereof. In 2021, brands will shift their influencer needs towards authenticity and all that is relevant to this fresher and exciting subset of influence marketing because they know that it is only through authenticity that they will obtain their ROIs and hence their money’s worth.
Presently, there are numerous influencer marketing agencies and automated influencer marketing platforms in Thailand and South-East Asia which offer influencer marketing solutions and part of their specialty.
But do they offer intelligent campaigns with qualitative ROIs? Do they know to curate truly bespoke content that speaks to the audience rather than the overly promotional content that’s ever-present today? Do they have the necessary tools and instruments to differentiate the average influencer you see with an intelligent influencer who is likely to fulfill your brand’s ROIs and deliver an impactful campaign?
WHAT IS AN INTELLIGENT INFLUENCER CAMPAIGN ANYWAY, AND HOW DOES IT DIFFER FROM THOSE BEING PROVIDED BY AUTOMATED INFLUENCER MARKETING CAMPAIGNS AND PLATFORMS?
Essentially, intelligent influencer campaigns revolve around authenticity. Whether it’s authentic influencers, authentic content, and intelligent tools and instruments deployed to evaluate a campaign’s overall authentic performance. As authentic campaigns outperform non-authentic ones and consistently have proven to deliver results that either meet or exceed the initial given ROIs and KPIs.
SO WHAT’S THE DIFFERENCE BETWEEN INTELLIGENT INFLUENCER (CAMPAIGNS) VS. AUTOMATED INFLUENCER (CAMPAIGNS)?
Intelligent Influencer marketing campaigns place great importance on creativity and storytelling thereby seamlessly integrating the brand’s product with their lifestyle. There is no shortage of emotion in Intelligent Influencer campaigns because only authentic influencers are engaged. These authentic influencers are screened and vetted in a series of rigorous checks using a collection of instruments to tangibly ensure that these influencers have what it takes to effectively communicate the brand and make it resonate with target audiences.
Authentic influencers who rule over Intelligent Influencer campaigns are much more likely to possess a certain zeal, passion, and affinity for the brand’s product/service. This makes them more relatable to their audience when they advocate or review any given product. Striking a chord with the audience is vital in order to create a long-lasting brand impact.
Intelligent influencer campaigns emphasize meaningful conversations and brand affinity (quality).
Intelligent influencer campaigns are significantly cost-effective compared to automated campaigns. This is because intelligent influencer campaigns do not include sky-high markups on each of their influencers – as the brand’s money is better spent toward authentic influencers whose profile and brand preferences match the brand positioning in the first place. The overall result is therefore authentic, natural and ROI driven as opposed to being overly promotional, forced, and quantity driven.