Influencer marketing is an effective strategy that was extensively used in 2021. Indeed, 90 percent of respondents to a poll conducted in 2021 affirmed the usefulness of Influencer Marketing. Simultaneously, 63% of marketers said that they intended to boost their Influencer Marketing expenses in 2021. This form of marketing has a stronger influence on the public and improves a business’s performance in the shortest amount of time. in This blog post, we will look at some influencer marketing trends predicted to take over in 2022. Many of these trends are consistent with the influencer marketing trends in 2021.
How Are Influencer marketing trends changing?
Influencer marketing trends on social media platforms have shifted dramatically over the previous few years as a result of the platforms’ release of new features. Not only has user behavior changed on social media; the manner material is created and shared on the platforms has shifted as well. Similarly, influencers have adapted to new content curating approaches in order to maintain an audience’s interest. This blog will assist you in determining the influencer marketing trends for 2022. Let’s get started.
Employees may have a significant impact
A single employee may have the greatest effect on the way a business operates. As the need for real material grows, some businesses are shifting their focus to their employees. After all, no one understands a company’s product better than its workers. And it’s probable that we’ll see more firms using their own personnel as influencers in the near future. Such influencer marketing trends have long been followed by progressive firms such as Dell and Starbucks, harnessing their workers’ passions and devotion and using them as brand ambassadors.
Long-term partnerships and performance-based deals
Brands should seek to collaborate extensively with specific influencers for long-term projects. It has now become clear that individual posts are becoming more and more declining as even influencers with an extremely dedicated audience cannot achieve miracles with a single post. The best solution is to target several posts over a period of a few months to get the maximum impact. At the same time, such influencer marketing trends are based on performance and increased expectations about what influencers can achieve. Brands now create performance-based contracts before making an investment and should expect specific deliverable results.
The power of videos
Videos are still the best and most effective way to interact with the public. Consumers nowadays continue to find videos interesting. Cisco predicts that by 2022, online videos will account for more than 82% of total internet traffic for consumers, 15 times higher than in 2017. A recent Biteable survey also found that 68% of marketers believe that videos also performs better than Google ads. In addition, according to popular surveys, 66% of consumers say they prefer to watch a short video to learn more about a product or service, while only 18% would prefer to read an article, visit a website or search for a post based on text.
The attention is on micro and nano influencers
Consumers are more inclined to trust familiar faces. While big influencers such as musicians or actresses will always have a certain amount of power, research reveal that micro-influencers often have the greatest engagement rates. They often specialize in one area and are regarded as significant opinion leaders, whether it be fashion, health, beauty, travel, or anything else. On TikTok, the disparity in engagement rates between micro- and mega-influencers is significant. According to Statista’s study on TikTok influencers’ global engagement rates in 2020, micro-influencers on the site reach about 18 percent, while mega-influencers reach 13 percent. On the other hand, nano-influencers (a relatively new category of influencers) often have a smaller following but frequently provide more genuine material and may exert a significant amount of influence on a very particular group.
Changes in platform popularity
While Instagram continues to be the preferred social media platform for Influencer Marketing activities, the percentage of firms utilizing the platform has decreased from 80% in 2021 to 67% in 2022. In 2020, TikTok became the most downloaded application (689 million worldwide active users were recorded in January 2021). In 2022, TikTok will overtake Instagram as the second most significant channel for influencer marketing. Additionally, Twitch is also the world’s fourth most popular live streaming site. Therefore, we will see a shift in influencer marketing trends compared to the past few years.
About Influencer house
Influencer House is a leading Thai influencer marketing agency. We help brands of all sizes create the hottest influencer marketing campaigns with the highest ROI. Together with influencers’ distinctive storytelling, we deliver the best result-producing solution for all businesses. For additional information and a free consultation, please email firstname.lastname@example.org or visit influencerhouse.co.th.