Influencer marketing has cemented itself as a powerful alternative to all the different types of marketing methods currently available. In Thailand specifically, the value that influencer marketing brings for brands have surpassed traditional and digital forms of advertising such as paid-for advertising, native ads, and programmatic ads. According to a recent study, more than 74 percent of Thai brands currently use influencer marketing and more than 60 percent of businesses plan to increase their influencer budgets in the next coming months, and all the way to next year.
Over the past few years, influencer marketing has become an indispensable tool in the marketing landscape. The powerful, authentic, and unique manner in which influencer marketing resonates with the target audience of any brand cannot be disputed. On average, for every 1 dollar spent on influencer marketing, the return is around 18 dollars.
Although the global Covid-19 pandemic has caused panic and a slump in sales for a variety of businesses, analysts have found that many brands have turned to influencer marketing to repair, regain, and restart what has been a disastrous year for many. The trust placed on influencers to help brands bounce back from the devastating impact Covid-19 had on their businesses and revenue stream is a testament to the significant value influencer marketing brings.
We live in a world where information travels in a blink of an eye. People like ourselves share our experiences, thoughts, and keep abreast of what is happening around us through social media. Moreover, we also live in a world where word of mouth holds enormous value.
That is to say, word of mouth marketing wields significant influence than traditional advertising. For instance, fewer than 3 percent of millennials trust branded billboard ads, TV, magazines, and online ads. Because regardless of the shift in consumer behavior or the ever-changing trends in the marketing arena, one thing that no one would be able to ever beat is the word of mouth marketing.
A staggering 92 percent of consumers say they trust a recommendation of a friend or someone they know. This phenomenon is something that conventional advertising can never match. Because trusting a friend’s advice won’t ever go out of style.
That is to say with the advent of social media channels, the circle of people we come to trust has ever so slightly shifted to include those we admire or look up to such as celebrities. This sense of connection we have with them is profound as they somehow share our opinions, have similar lifestyles, or profess similar outlooks and values. And with this, word of mouth marketing can be positively used in a meaningful way. As a result, influencer marketing was conceived as an offshoot branch of marketing in its own right.
To round off, is the hype surrounding influencer marketing all that it’s made up to be? What is the reason for the enormous popularity of influencer marketing? How impactful is it? And most importantly, what value does influencer marketing bring to the table? The following section will help you understand the true value of influencer marketing in greater depth. It will explore the multifaceted elements that make influencer marketing a go-to marketing strategy for brands over other advertising methods and channels.
What Is Influencer Marketing?
Influencer marketing is an offshoot of social media marketing and to an extent, digital marketing. What influencer marketing does is that it provides brands with credible endorsements, product mentions, and opinions from influencers. These influencers are individuals who have a network of loyal followers who hold their opinions in high regard.
Influencers are considered experts in their field. Influencer marketing is effective because of the high level of trust that influencers have cultivated with their fanbase. Any product endorsements and recommendations influencers vouch elevate a brand’s credibility in the eyes of potential consumers.
Influencer marketing allows businesses to inspire potential consumers by hiring the right influencers to get the message across on their behalf. Which is the opposite of advertising directly to target audiences in the form of brand generated content.
Influencer marketing is often paired with two other types of marketing: social media marketing and content marketing. The majority of influencer campaigns include a social media element through which influencers use their personal social media channels as tools to reach their network of followers.
Content marketing is another indispensable element in influencer marketing. Influencer campaigns feature influencer tailored content that expresses their experiences, thoughts, and opinions about a particular brand or product. Social media marketing and content marketing are components of influencer campaigns. However, both of these types of marketing are not the equivalent of influencer marketing.
The easiest way to define influencer marketing is the concept of engaging individuals to leverage their influence among their pool of friends and followers. In essence, influencer marketing capitalizes on word of mouth recommendations that fosters a high level of trust, authenticity, and credibility.
Conventional digital marketing strategies are currently obsolete. Studies have shown that over 66 percent of viewers feel they are being bombarded with online advertisements. What’s more, 20 percent of consumers would shun a brand because of in-your-face ads. Influencer marketing is the right solution for ad fatigue. It offers business authentic content based on emotive stories and shared experiences that traditional advertising methods can never match.
How Brands Can Benefit From Influencer Marketing
Also see: INFLUENCER MARKETING INTEGRATION INTO THE BUYERʼS JOURNEY
Here are the different ways in which influencer marketing can maximize overall brand impact:
Amplify brand engagement
In this day and age, brands often find it difficult to connect with their audience authentically. By working with influencers who profess the same values with a potential following that matches the brand’s product, the target audience will readily connect with brands through them. Influencer marketing offers a two-way one-on-one connection with a brand’s potential demographic. Using influencers allows brands to diversify their brand voice, freshen up their corporate image, and create a human touch that resonates with a wide variety of target audiences.
Enhance content relevance
Influencer marketing markedly improves how a brand’s content advertisement is perceived by potential consumers. Influencers will shape the relevance of the content and the ad altogether. On the other hand, the audience will show a real interest in the content. They will be keen to hear what the influencer who they follow has to say about a given brand or product. Influencer marketing greatly helps brands attune to the active habits of their target audiences’ lifestyles. The potential consumer interacts with influencer posted content whether they are watching a video, scrolling through Instagram, or sharing an interesting post with their friend.
Acquire new audiences
A unique feature of influencer marketing is that influencers carry authority. When an influencer endorses a brand or puts his or her name on a product, that every product is instantly deemed credible. Their audiences trust their recommendations and listen to what they have to say. These audiences will in turn, pay more attention to that particular brand and view it with trust. By working with the right influencers with well-aligned values, the brand stands to gain in terms of gaining trust, credibility, and a loyal customer base.
Boost sales
The success of using influencer marketing to ramp up sales will also depend on the brand’s product, positioning, price, and many other factors. Aiming for immediate sales is no easy feat. But if businesses exercise patience and invest continuously, the wonders that influencer marketing can bring are tremendous. By employing the right strategy, influencer marketing can generate significant levels of awareness for a new brand or product.
Inject credibility
Gaining consumers’ trust is the most vital goal in marketing. If people do not trust or believe in a brand, they would immediately go for its competitor. This is why choosing the right influencers who share the same values is extremely necessary. Influencers who match a brand’s vision or style can stamp a huge seal of credibility and could take that brand’s business a long way. Businesses and brands looking to implement influencer marketing should ensure that they partner with influencers who are credible themselves. Influencers should be properly identified and have their values screened. This step is crucial as it could easily break or make a brand’s whole reputation.
Different Tiers of Influencers Worldwide
Also see: MACRO & MICRO INFLUENCERS IN THAILAND: HOW BRANDS CAN USE DIFFERENT TIERS OF INFLUENCERS
Influencers come in a variety of types and categorizations based on their size and potential impact. Different influencers are used to leverage a certain type of objective. Therefore, it is important to know what each type of influencer brings to the table in terms of value, usefulness, and measurable impact on a brand. This section will explore the four tiers of influencers and analyze their effectiveness on a variety of brand campaigns.
Micro influencers
Micro influencers have audiences from around 1,000 – 50,000 followers. They are currently among the most widely used influencer types. According to more than 60 percent of brands, micro influencers resonate strongly with their target audience. In addition, micro influencers possess individually unique and authentic characteristics that endear them to their followers. Many brands are skeptical of what celebrities and macro influencers can offer when it comes to reaching a specific target audience. However, micro influencers simply excel in delivering their messages across to their niche audience. They do this by endorsing a brand’s product through sharing their stories, experiences, and recommendations to their loyal followers.
Mid-Tier influencers
Mid-tier influencers are another category of influencers that brands depend on to achieve their campaign objectives. These influencers have a fairly sizable following with different niche target audiences under their belt. Mid-tier influencers easily interact with their different communities and keep them well-informed and engaged. The main features of mid-tier influencers are that they create tailored content for segmented audiences in a way that resonates with them. In addition, mid-tier influencers still maintain a high level of authenticity and exclusivity as they do not usually work with several brands at any given time. The good news is that brands that possess a long-term collaboration with mid-tier influencers capitalize on the influencers’ exclusive and authentic impact on their loyal followers.
Macro influencers
This type of influencer generally comes with a high asking price tag per campaign. However, they are suitable for reaching vast numbers of potential consumers on social media. Macro influencers often work with several brands simultaneously. The downside of working with macro influencers is that brands are given limited exclusivity for their campaigns. In addition, these influencers often have work-related restrictions or limitations that make them inflexible to the needs of the brands they work with.
VIP influencers & celebrities
Mega influencers and celebrities command a massive following. However, their followers consist of highly diverse audiences that do not fit a specific niche or community. Brands who opt for this tier of influencers risk paying a great amount of money without knowing whether the impact will be fully met. The upside of working with mega influencers and celebrities is that high reach is guaranteed. However, it is extremely hard to identify the quality of their followers. Plus, the engagement rate is often on the lower end.
Most Popular Social Media Platforms for Influencer Marketing
Also see: INSTAGRAM INFLUENCER MARKETING: HOW REMOVING INSTAGRAM LIKES WILL AFFECT US?
Also see: A GUIDE TO TIKTOK INFLUENCER MARKETING IN THAILAND
Influencer marketing is truly effective in reshaping the marketing landscape today. Millennials and Gen Z are very much influenced by their friends when it comes to making purchasing decisions. Studies have shown that over 70 percent of millennials and Gen Zers look to their friends for recommendations before purchasing a product or service.
Overall, influencer marketing generates 11 times more ROI than conventional digital advertising and traditional marketing. While brands should carefully identify suitable influencers to promote their product, they should also look into which social media influencers are most effective in spreading their message. This section will delve into the widely used social media channels for implementing successful influencer marketing campaigns.
Facebook is the most widely used social media platform in the world. Running influencer marketing campaigns on Facebook would help brands locate and reach their target audience. With a large user base, Facebook allows brands to connect with large audiences and communities worldwide. Many of Facebook’s features allow for interactive yet engaging content distribution strategies such as blog posts, video content, live streams along with conventional photo posts, and status updates. Implementing influencer marketing strategies on Facebook will certainly help brands connect with a highly active and engaged target audience.
TikTok
TikTok has cemented itself as the fastest growing social media channel with over 850 million active users per month only. In addition, TikTok is the most downloaded app in 2020. It is turning into a powerful social media channel for influencer marketing campaigns for brands looking to target the young generation along with older audiences.
TikTok’s short creative video feature allows users to create, edit, and share one minute long videos. This catchy and highly interactive content format has captivated Gen Z audiences, transforming TikTok from a video sharing application into a massive mainstream social media platform. There are huge potential opportunities for brands to market their product and reach newer, younger, and fresher audiences. Renowned brands such as Nike have launched exceptional influencer marketing campaigns on TikTok. Brands of all sizes should consider capitalizing on this opportunity to reach millions of users.
Instagram has emerged as a social media powerhouse with over 1 billion monthly active users. Widely used by influencers, Instagram is a highly effective platform for brands to promote their latest and trendiest products. Over 67 percent of brands currently have some kind of presence on this channel. Brands have massive opportunities to capitalize on Instagram’s various content features. From Instagram stories to IGTV, this social media channel generates high engagement levels among its active users.
Studies have shown that Instagram possesses one of the highest interaction rates, with over 3.2 percent engagement compared to the standard 1.5 percent across alternative channels. It is definitely a strong powerful communication channel if a brand’s target demographic is female. Over 45 percent of female users say they follow a brand on Instagram and consequently consider purchasing the product because an influencer has recommended it.
Youtube
Millions of people from all walks of life tune in to YouTube across the globe. YouTube is an incredibly crucial platform for influencer marketing. It certainly was one of the first social media channels conceived, which has made it a powerful connector among niche demographics. When it comes to audience demographics, studies have shown that YouTube seems to captivate males to a greater extent. It directly affects the purchasing decisions of around 30 percent of males compared to 15 percent of females.
Teenagers emotionally relate to their beloved YouTube bloggers and idols a whopping 7 times more compared to other celebrities. YouTube specific influencers are great choices for running scalable influencer marketing campaigns. There are different ways of working with influencers who are big on YouTube to creatively engage your target audience.
Influencer marketing strategies can work marvelously on Twitter when implemented correctly. Twitter is a medium that is designed to spur meaningful conversations and connections. Studies have shown that over 40 percent of Twitter users follow their favorite brands. As a result, brands can target their customers directly on this channel. However, influencer strategies must be distinctively creative in order to break through millions of tweets generated daily.
How To Do Influencer Marketing The Right Way
Also see: INFLUENCER MARKETING MISTAKES BRANDS TEND TO MAKE
There are different strategies brands should consider when they want to tackle influencer marketing campaigns. For instance, using an influencer platform technology can benefit brands in many respects. The trick is simply to pull it off the right way. This section will briefly explore successful influencer marketing campaigns.
Find the best social media channel
Brands should identify social media channels where they can promote their products and connect with their potential customers. Brands should figure which social channel works best for their business. They can even consider focusing on multiple channels as well.
For instance, if a brand wants to promote their newly launched restaurant, they should consider partnering with food influencers and bloggers across multiple social channels such as Instagram, Facebook, or even Twitter.
Use an influencer marketing platform
Brands may try to identify influencers on their own. This is known as the manual approach. Although it can work to a certain extent, the downside of taking influencer marketing strategies in their own hands can be overwhelming. However, the burden of tackling the influencer hiring process, partnership negotiations, contracts, content strategy, and payment terms cannot be managed easily with an in-house team.
And this is just the initial step. The next step is to identify the right influencers for the brand. More so, brands need to define measurable objectives and deliverables to ensure they will get the ROI for their money’s worth. It may seem easy at first glance but the reality is that brands will find it hard to manage all of the above without any help. Thankfully influencer marketing software exists and can make life easier for businesses looking to implement their influencer campaigns. They are also known as influencer platforms.
Influencer marketing platforms contain massive databases of influencers. Businesses can browse through thousands of influencer profiles and filter them down according to their requirements. Brands can identify their preferred influencers right down to a specific target demographic, social media channel, location, age, gender, or even an influencer’s tone, and type of content.
Choosing to work with an influencer platform generally makes for a smooth, efficient, and successful campaign. Because influencer platforms are equipped with data and insights that allow brands to track the progress of their campaign and make pertinent marketing decisions. Partnering with an automated influencer marketing platform allows businesses to leave all the work to a software that can run intelligent campaigns from start to finish.
Asia Is Leading The Charge
Also see: INFLUENCER MARKETING IN ASIA: TRENDS DOMINATING 2020
The influencer marketing scene in Asia has evolved rapidly over the past few years. Businesses of all sizes in Asia are becoming increasingly acquainted with the benefits of adding influencer campaigns to their marketing strategies.
Over time, influencer marketing will be integrated into the entire digital marketing industry in Asia. Social media, content, and influencer marketing will be integrated into one unique, organic entity. This shift will be markedly different as influencer marketing campaigns will be the kingmaker of any digital marketing strategy or advertising campaign.
Brands are increasingly looking to partner with influencers who share the same values with them. Businesses in Asia want to work with niche influencers whose positioning and messages align with theirs. Niche micro influencers will be the main force behind awareness driven campaigns and conversion driven campaigns. More brands in Asia will be paying more attention to niche creators with an authentic edge.
According to market research conducted in Asian countries such as Thailand, Vietnam, and Indonesia, brands are increasingly looking to use automated influencer marketing platforms to run their campaigns. Businesses have concluded that influencer platforms deliver effective, transparent, data-backed campaigns that can be easily tracked, accessed, and scaled.
Digital marketing has undergone an incredible change in Asia. Brands have come to realize that video centered influencer campaigns will succeed in engaging their target audience much more than photo-centric or text laden content. Social media platforms like Youtube and TikTok gain increasing popularity with influencers and their audiences.
Another trend that is quickly gaining ground in Asia is the preference for niche influencers and content creators over celebrities. Having a large number of social media followers is not enough to predict a successful campaign. On the contrary, Asian businesses lean more towards niche influencers as they provide much better value compared to celebrities when it comes to engagement, consumer activation, and conversions.
History of Influencer Marketing in Thailand
Also see: INFLUENCER VS. TRADITIONAL ADVERTISING FOR BEAUTY BRANDS
The concept of influencer marketing in Thailand was pioneered by Thai beauty bloggers who promoted various beauty brands and cosmetic products. Over time, a variety of beauty and skincare influencers made their way into the market. Renowned Thai influencers such as Mayy R and Feonalita, spearheaded the trend of authentic bloggers creating organic reviews for skincare and beauty brands. Skincare and cosmetics require a high degree of trust as consumers are going to apply the product on their face and body.
Therefore beauty bloggers initiating authentic product reviews have contributed immensely to the introduction of influencer marketing in Thailand. This proven model delivers superior results compared to traditional advertising which was the norm in the past decades. As a result, the beauty bloggers’ recommendations and product opinions have spurred actual consumer activation as their audiences value their advice immensely.
A few years later, Thai influencers of all tiers were widely used to promote both local and multinational beauty and skincare brands. Authentic influencers garnered a high level of trust among their loyal followers. Because these influencers work tirelessly to build an audience over time, they have a huge commitment to speaking the truth. This quality endears them to their fanbases. As a result beauty brands that receive endorsements from beauty influencers saw their products fly off the shelves quickly. The trust factor is ultimately one of the main reasons why Thai beauty influencers generate remarkable ROI compared to traditional advertisements beauty brands create.
Fast forward to today, statistics prove that influencer marketing truly delivers. A great many brands in Thailand with a strong market presence still turn to influencer marketing to boost sales. Well-known beauty brands in Thailand set out a sizable chunk of their marketing budget for influencer marketing. They do this to achieve awareness, engagement, create customer activation, and push sales. As a matter of fact, Thai beauty brands’ influencer marketing keeps on rising year after year.
Influencer Marketing Audience in Thailand
Also see: CLICKING WITH GEN Z AND GEN ALPHA IN THAILAND
Businesses in Thailand are constantly finding ways to reach Thai audiences of various age groups by targeting consumer interests. Baby boomers, for example, have distinct preferences compared to members of the younger generation such as Millennials and Generation X. Compare this to the newest audiences, Gen Z and Gen Alpha, who boast totally different tastes compared to the generation before them.
Members of Generation Z are those born from the mid-1990s to the mid-2000s. They are currently teenagers and young adults in their early twenties. Generation Zers are main high-school students, university students, or fresh graduates about to find their first job. This demographic holds authenticity when it comes to online shopping habits. This makes authentic influencer marketing an invaluable tool for reaching members of Generation Z.
Gen Zers grew up in an online world. They have had intense access to social media, smart technologies, and digital forms of entertainment alongside modern innovations. They are the generation with untapped influences that will guide digital trends and transform marketing, advertising, and branding altogether.
The best method to tap into Gen Zers is by engaging their own friends and communities. This generation values relationships. Therefore it is important to identify influencers who relate with them and their peers. Gen Zers are a mobile dominated generation whose consumption of mobile apps and video-heavy channels continues to rise. For instance, they increasingly adopt non-mainstream platforms such as TikTok which allows them to share short video clips with their peers. Instagram and YouTube videos are also preferred as Gen Zers wholeheartedly attune to forms of video entertainment.
As for influencer marketing strategies, authenticity is key to appealing to Thai Gen Zers. This generation is selective and prefers real stories and experiences over flashy campaigns. In addition, they trust brands that prove their credibility through authentic two-way communication. This is because Gen Zers would like to interact with brands physically as opposed to digital interaction.
Influencer Trends in Thailand 2021
Also see : THAILANDʼS TOP 10 INFLUENCER MARKETING TRENDS IN 2020
This section will explore the top 10 influencer marketing trends taking place in Thailand in 2021. The following trends are meant to serve as a guiding framework for brands looking to launch successful influencer marketing campaigns.
Integrated Influencer Marketing Strategies
Influencer marketing will be heavily incorporated across content, advertising, digital marketing, and social media marketing strategies. Audiences prefer to listen to influencers whom they view as more authentic and trustworthy. Over 89 percent of brands say ROI is much better with influencer marketing. Thai brands will shift to confluence marketing strategies or “integrated campaigns” to maximize their ROI by boosting or repurposing influencer content. In addition, Thai brands will likely expand their influencer marketing budget to push their marketing campaigns further in 2021.
The Rise of Micro Influencers
Micro influencers with a dedicated niche following will be the powerhouse of influencer marketing in Thailand come 2021. These influencers have the unique ability to effectively resonate with their target audience, deliver exceptional engagement, reach a wider audience, and create meaningful conversations. Thai brands will increasingly plan campaigns involving a combination of macro, mid-tier, and micro influencers.
Long-term Influencer Partnerships
Thai brands understand that for a successful influencer marketing campaign to occur, a single influencer video content or post would not do the trick in terms of conversion. Therefore, brands will look toward long-term influencer partnerships through methods such as brand ambassadorship offers. Cultivating a long term relationship with influencers who embody the brand’s values will help deliver authentic yet engaging content and build loyal audiences.
Greater Transparency Within the Influencer Marketing Industry
The influencer marketing industry in Thailand as well as Southeast Asia is undergoing a change in terms of addressing transparency issues such as fake followers and fake engagement. Moving forwards, digital and social media regulatory measures are expected to be enforced in order to strengthen campaign performance. Nonetheless, the use of influencer marketing platforms with sophisticated technological equipment that can filter fraudulent influencers and deliver transparent campaigns will be on the rise.
Rise of Audio-Based Content
Audio content is gaining traction in the Thai market. Audio influencers for host podcasts for instance, hold listeners’ attention for extended periods of time. This allows native ad formats to be easily integrated into audio content.
By 2021, it is forecasted that podcasts will account for almost $900 million in ad revenue alone. While the market for audio influencers is gradually gaining momentum in Thailand, brands should expect and plan for audio content in future marketing strategies.
A Growing Interest with Virtual Influencers
The influencer marketing industry in Thailand is being taken to another level by virtual influencers. They are also known as virtual computer-generated imagery or CGI. These influencers provide brands with strong creative control over the narrative of their campaigns.
The use of virtual influencers is revolutionary in that it will strongly appeal to Gen Zers and audiences who are into technology and innovation. Virtual influencers like Lil Miquela have proven to deliver engagement rates that are three times higher than real human influencers. This could be attributed to the fact that audiences are captivated by this mix of reality and fantasy.
eSports Influencers
eSports influencers have a wide-reaching impact and engaged followers in Thailand. More than half of eSports audiences are millennials with women comprising more than ⅓. The number of influencer campaigns with eSports athletes has catapulted in the past few years. Thai brands keen on reaping the benefits of eSports are increasingly looking to sponsor and collaborate with eSports influencers.
The eSports industry is projected to soar past $1.6 billion in revenue come 2021. Hence, brands should seriously invest their marketing efforts with eSports influencers in order to benefit from this fast-growing trend.
Cultivate Brand Advocacy with Employees and Customers
Audiences trust employees who advocate for their own company. They believe that employees have a unique understanding of a brand’s culture and values. Employees who endorse the company they work for, create a reliable, authentic, and meaningful value in the eyes of the audience. Renowned multinational brands like L’Oreal and Starbucks have initiated advocacy campaigns in Thailand, encouraging their employees to become influencers. Studies show that when done right, employee advocacy campaigns result in more than 26% increased revenue.
Likewise, customers are also being showcased as brand ambassadors. Brands looking to leverage retail and social commerce avenues should capitalize on their human assets. Leveraging employees and customers take advantage of authentic word-of-mouth influencer marketing tactics in order to elevate a brand’s credibility, awareness, and revenue opportunities.
AI Influencer Platforms Help Ensure Brand Safety
Cutting-edge AI technology enables brands to obtain intelligent data about how well their campaign is performing. Meaningful insights and performance-based metrics such as video views, reach, impressions, and engagement can be accessed through an influencer platform. Influencer platform provides all-inclusive influencer marketing solutions that help streamline campaign processes and manage complicated workflows. Working with an intelligent influencer marketing platform allows brands to identify inappropriate content, browse through thousands of influencer profiles, and hire preferred influencers in a simplified one-stop manner. In addition, brands can use valuable data insights to make informed, scalable decisions to maximize their campaigns.
The Dominance of Highly Engaging Platforms and Content Forms
Young Thai Gen Zers prefer highly interactive, authentic, and fast-paced content over anything else. The use of video sharing platforms such as TikTok is widespread among young generation users whose short attention spans pushes them towards rapidly consumable content options. Authentic influencers with a unique talent for storytelling can captivate young audiences’ attention and convincingly send a brand’s message across.
Future of Influencer Marketing in Thailand
Also see: ORGANIC INFLUENCERS WILL SHAPE INFLUENCER MARKETING )
Thai Millennials and Gen Zers value authenticity more than their predecessors when it comes to trusting brands and making purchase decisions. As a result, organic influencers are immensely valuable in terms of truly influencing their audience. Qualities that organic influencers embody are authenticity, credibility, and trustworthiness.
In addition, organic influencers are often those who actually use a brand’s products and services. Therefore, they have zero problems creating authentic content about a brand. These influencers are genuine brand ambassadors as their lifestyle is aligned with a brand’s culture and values. Organic influencers in Thailand are not easily identified. But when carefully picked brings in enormous value, enthusiasm, authenticity, trust, and long-lasting influence.
Brands that choose to work with authentic, organic influencers will enhance their image. The types of rich content these influencers create will cement a deep connection with the target audience and bring in a network of loyal consumers. Brands also benefit from having to avoid consumer misconceptions about their product or image. In addition, they forgo the risk of working with fraudulent influencers who profess fake followers who bring fake engagement.
Organic influencers flawlessly align with a brand’s values in terms of image, lifestyle, and unique quality. Working with these influencers will transmit the brand’s core messages to target audiences in a meaningful way. This ensures that authenticity is never lost either on the brand’s part or the influencers’.
A unique influencer marketing strategy is to engage influencers in a wholesome way. This includes creating a one-on-one relationship with them and guiding them on the sort of content a brand would like to share. By establishing a win-win connection with them, influencers will consistently endorse a brand as their go-to favorite. The resulting content will be stunning in terms of quality and authenticity.
In addition, brands can capitalize on this opportunity by scaling their marketing efforts across all channels to cement a truly impactful campaign.
Influencer House is the No. 1 Influencer Marketing Platform in Thailand
Influencer House is the leading influencer platform in Thailand and Southeast Asia that aims to facilitate authentic conversations between brands, influencers, and consumers. Our approach consists of utilizing data-driven insights coupled with a strong creative backbone under the direction of our team of professional marketing strategists.
We help hundreds of brands scale their businesses and penetrate their target audiences by matching them with the right influencers. Our network of Premier-Influencers™ collaborate with brands to deliver exceptional influencer campaigns.
Whether it’s micro-influencers, mid-tier influencers, or professional macro-influencers and content creators, Influencer House’s unique platform harnesses a fully automated AI and Machine Learning technology to offer end-to-end creative, integrated, and ROI guaranteed influencer marketing solutions for brands of all types and sizes.
Influencer House excels in running effective influencer marketing campaigns for our clients. Our transparent approach, robust combination of data-backed technology, creative mindset, and an experienced team is a testament to our successful collaboration with outstanding brands and influencers.