The power of influencer marketing is undeniable. It has the potential to reach a lot more people than traditional advertising. The influencer marketing strategy is more effective because it reaches the target audience directly without any interruption by ads. However, many brands are struggling to find influencers that match all the criteria for the success of their campaigns. There are many ways to find influencers. Some of them are more effective than others, but you should always try to find the best ones that suit your needs best.
Why Do You Need To Find Influencers For Your Campaigns?
Influencer marketing is an effective way of getting your message across in a way that is more personal and trustworthy than traditional advertising. The influencer industry is growing every year and it’s not just about the number of followers someone has anymore. The focus is now on the engagement that they have with their audience. Brands are seeking to find influencers who can not only reach a wide audience but also engage them in conversation through comments and likes on their posts. There are many benefits of finding influencers for your company. They can drive traffic to your website, increase brand awareness, and create a community around your product or service.
Some advantages of working with an influencer include:
a) They have a large following on social media channels.
b) They can provide you with feedback on what they think would be best for your company and its products.
c) They will work with you to make sure that the content they are creating is authentic, relevant, and provides value to their followers.
d) They also customize their content according to the queries they receive from their followers.
What YOU Should Look For In An Influencer
Influencers are a valuable resource for brands. They can help promote the brand’s message to their followers and make it more appealing to potential customers. But not all of them could be a good match for you. Here are some qualities to keep in mind when you want to find influencers for your next campaign.
Social Media Presence
An influencer needs to have a significant following on social media channels in order to be effective. The optimum number of followers depends on the campaign requirements. However, these days micro-influencers seem to be more effective for most campaigns to raise awareness.
Unique Content
A good influencer should have unique content that is different from what other influencers are posting. Try to find influencers that showcase their creativity through their content. These creators should know how to engage their audience through their authentic storytelling and relevant content.
Engagement Rate
Brands want an influencer with an engagement rate that is high enough for the audience to notice them and interact with them on social media platforms. With the number of influencers rising day by day, it is getting harder to find influencers creating content that is engaging to their viewers.
Target Audience
The best way for an influencer to promote a brand is if they have the same target audience as the brand or at least share some common ground and can create a dialogue on their respective channels. This is one of the main obstacles for brands looking to find influencers that are relevant to their brand message.
Demographics
Age, gender and location are also important factors to keep in mind. An influencer’s demographics is closely related to their target audience and is a great way to find out about their viewers’ preferences. Therefore, you should also pay attention to this point when trying to find influencers for your next campaign.
Other qualities
There are a number of other factors to search for in an influencer that could be crucial to your campaign. These include behavioral data, psychographics, social media channels and collaborations history. All of these should be taken into account when you are seeking to find influencers.
3 Ways For Brands to Find Influencers
The most important thing to do when looking to find influencers is finding the right fit for your brand. Here are 3 methods you can use to identify the right influencers:
1. Look Through social media
Social media is the first place that companies visit to find influencers. You can find new influencers through hashtags and related accounts. Instagram is one of the best platforms to find influencers. It is not only a place where you can find influencers but also a place where you can grow your own following. The downside to this method is that it is extremely time consuming and not very accurate when it comes to analyzing the profile and the audience.
2. Software tools
Nowadays, there are many software tools to help you find influencers with certain qualities for a cheap price. These softwares use data available online to calculate engagement, performance and many other factors to suggest the best influencers. However, such data is not always accurate and the method comes with many issues. Most importantly, there is a lack of space for creativity and authenticity of the content. Also, you are provided with a long list of options and still need to select them manually.
3. Hire an agency
Now it is time for the most cost-friendly and risk-free solution! From the very first step to the end, an agency is there to help you through it all. By providing a list of influencers carefully picked based on your needs and for your success, a reputable agency is able to not only aid you find influencers, but also take care of the technicality behind working with influencers safely.
Influencer House with numerous successful campaigns for many big or small well-known brands, is a top influencer marketing agency in Thailand. As experts in combining creative storytelling and result-driven strategies, we ensure that all needs of clients are met throughout the campaign. Sit back and enjoy the maximum ROI through engaging creative content with us and watch your business grow.