Recent studies have shown that the marketing industry is evolving rapidly. Digital growth and innovation have now heralded a future era for marketing. The era of Metaverse. In this article, we will explore Metaverse influencers and their future dominance in the marketing industry. We will also delve into metaverse creators, and how they can be at the forefront of this fast-paced change.
What Is Metaverse?
The metaverse is still being developed. Metaverse has the potential to be the next big thing to take over digital media. Currently, it has no standard definition in place. Metaverse can be defined distinctly by different individuals and business sectors. The metaverse is a network of interconnected virtual worlds using 3D softwares. For instance, Meta specializes in AI (artificial intelligence) and VR (virtual reality). Whereas Microsoft Mesh focuses on AI, cloud computing, and AR (augmented reality).
At the moment, users can buy can sell NFTs, virtual and physical products, and take part in virtual meetings, concerts, and events. What’s more, users can even create their own unique avatars, and even purchase metaverse real estate!
Metaverse is being referred to as the future of the internet. Experts predict that by 2024, the metaverse market will expand to be worth more than $800 billion.
Because of this, many businesses can represent themselves in the metaverse however they want. Brands and companies are able to uniquely create the metaverse to suit their key strengths and competencies.
Recent studies have shown that brands from different sectors are taking up the metaverse. Also, brands of all sizes are starting to create their own metaverses.
Right now, businesses from non-tech industries are investing in the metaverse. From famous food brands, and healthcare, to the fashion industry, all rush to take their places in the metaverse. These brands aspire to use the metaverse as the latest platform to engage with customers, raise brand awareness, and identify new revenue streams.
The fashion industry has stepped into the metaverse. Clothing giants such as Nike, Adidas, Gucci, and Balenciaga have moved into the metaverse to pioneer digital fashion.
How Influencer Marketing Will Change with Metaverse?
Influencer marketing offers many strategies brands can use to reach target audiences in the metaverse. By 2022, brands are predicted to spend up to $15 Billion on influencer marketing. Influencer marketing is a very effective strategy for brands to maximize awareness and reach large audiences. However, experts foresee that influencer marketing will change with the metaverse. And vice-versa.
Also, the relationship between the brand, influencer, and the audience will change in many ways within the metaverse.
Immersive Brand Experiences
Influencer and brand collaborations usually involve product giveaways, sponsored social media posts, and influencers advocating for brands’ products or services. But what will take place within the metaverse will be phenomenal.
Within the metaverse, influencers and brands can interact with their audience in fully immersive 3D experiences. Many mind blowing interactions can take place. For instance, in order to promote a new sportswear collection, influencers can invite their followers to participate in a virtual workout in the metaverse! Such collaboration will see audience engagement skyrocket. It will also actively engage the audience in a personal way. As a result, the brand’s marketing efficiency will soar.
Virtual Creators and metaverse INFLUENCERS
Metaverse will certainly change the influencer and brand collaboration landscape. Another phenomenal addition will be the rise of entirely new types of influencers. These are virtual influencers. Virtual influencers are human-like computer-generated avatars. They have their own interests, likes, and dislikes. Just like your average human influencer.
Virtual influencers such as imma.gram from Japan and Los Angeles-based Lil Miquela are rapidly winning the hearts and minds of followers. Brands such as Calvin Klein, Samsung, and Balmain have already collaborated with virtual influencers. In the near future, brands will begin to introduce their own virtual influencers. The rush has begun!
New Revenue Streams for metaverse Influencers
Influencers and content creators can maximize their value to audiences by offering immersive virtual experiences in the metaverse. Non-fungible tokens, or NFTs, allow influencers, brands, and marketers to profit from their joint collaboration. These tokens can generate income for influencers, brands, and marketers alike. For example, influencers can use NFTs to offer followers access to brand-sponsored events. One-of-a-kind collaborations will impact brand image, boost engagement, and make customers feel included in an extraordinary immersive experience.
How Can Influencer House Help Your Brand?
The phenomenal rise of the metaverse will revolutionize everything in the digital sector. Brands and businesses of all sectors should not ignore this trend. Instead, they should invest and use this rapidly growing industry to their own advantage. Make your brand stand out as a pioneer within the metaverse. Collaborate with virtual influencers and forge your own path ahead.
Want to know how to proceed with this newest form of marketing? Look no further than Influencer House. Influencer House will guide your brand to discover new audiences and markets in the metaverse. Whether you are a lifestyle brand, food company, financial service provider, or pharmaceutical company, we have got all your needs covered.