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Clubhouse Influencers: A New Platform for Advertisers in Thailand

Magazine
Clubhouse-influencers-marketing

If you’re an active social media user, there’s a high chance that you have seen posts of people sharing their Clubhouse profile or asking for an invitation. But what is this brand new social media app and why are professionals are interested in Clubhouse influencers in Thailand.

What is All the Hype About Clubhouse Influencers?

Clubhouse is an invite-only audio chat app launched in April 2020. It is made up of thousands of different rooms hosted by people where everyone can join, listen to the conversations, and, if given the permission to, hold the mic. The app gives off the same vibe as a real clubhouse. Each room holds a different theme where discussions can happen.

What makes this app stand out from other audio-chat streaming apps is that it is very exclusive. Meaning that you can only join if another user invites you. This feature not only limits the quality and quantity of users but also sparks some curiosity around what is happening in there.

However, Clubhouse went more viral than originally expected. The main reason is that bigger names in many industries and professions quickly accepted it. For instance, this app has rooms hosted by Elon Musk, SpaceX and Tesla founder, Mark Zuckerberg, Facebook co-founder, and many more businessmen and influencers.

The chance to have a direct conversation with these previously out-of-reach figures attracted the attention of the crowds very quickly. Clubhouse reached 2 million downloads in less than a year from the initial launch, even though it is only available on IOS for now.

Advantages of Using Clubhouse Influencers

But why are marketers taking it seriously? The app has quite a few unique features that make it very attractive to individuals who want to expand their business.

  1. It is voice-only

    No likes or comments. Not even text messages and private chats. In Clubhouse, your voice is your only tool. No one can use pictures and videos to gain the attention of a crowd, it’s the live conversations that do the work. This way, you’ll know that your audience is actually engaged because they are closely listening or joining you in the discussions. Since engagement is a key element of influencer marketing, both influencers and marketers in Thailand can take great advantage of this platform.

  2. Direct networking

    Unlike many business-related apps like Linkedin, which is very passive and full of spam, Clubhouse is actually very engaging. People who are interested in your business can easily connect with you directly and listen to what you have to say. Also, instead of messaging, they are able to directly link to your other business profiles like Facebook. This direct conversation strategy is also another feature that makes Clubhouse a suitable platform for influencer marketing goals in Thailand.

  3. A great place for trial runs

    Since the app is based on human interaction, it is a suitable platform to test out your ideas and influencer marketing strategies and get live reactions. And on top of that, you can receive helpful feedback if you give people permission to express their opinions and ideas. 

  4. Influencer marketing with no borders

    Instead of local influencer marketing, in this platform, you can connect with all kinds of audiences from different locations representing a wide variety of interests. It is a great way to internationalize your influencer marketing business and brings in more opportunities in the future by using the highly trending clubhouse influencers.

How Can Marketers Get Started

Let’s imagine you finally received an invitation and entered Clubhouse, how are you supposed to get started?

  1. Create a profile

    Your bio is where you may express your interests and introduce your marketing business in Thailand. Just keep in mind, searches are based on SEO. This means that you will need to craft the most optimized profile so you are easily found. You can even experiment with the search and change your keywords a couple of times to get a better rank. It is okay to brag a little. You want to make a good impression on people who check your profile.

  2. Get in contact with your co-workers and influencers

    If your colleagues are also joining and participating in the room you create, you will come off more authentic. Also, make sure to build connections with influencers related to your business. Using influencers for influencer marketing on this platform will bring more listeners and boost the engagement of your room. This way, you may also get in touch with more influencers interested in what you have to offer.

  3. Get ready

    First, you need to prepare a list of topics you want to cover. You don’t want to scare away the audience by advertising your brand or company right away. No one wants to listen to google ads in audio format. Instead, talk about popular topics related to your product or service. You can easily find them by browsing through higher-ranked rooms. You may introduce your product after you have engaged a decent number of people.

  4. Create a room

    Now you need to come up with a suitable title. The name of your room should sound interesting. Don’t just put the name of your company up there. Your room must catch the attention of viewers browsing through a list of thousands of rooms competing with yours.

  5. Start a conversation

    It may be a bit lonely at first. but don’t worry, soon people will join your room and listen in. Keep the conversation engaging; you can ask for the listener’s opinion or use your influencers’ unique way of communicating for this matter. Give permission to others to speak too and keep the conversation flowing. Don’t worry too much about everything going the way it was planned. however, do try to keep it professional and balanced.

  6. Mention your product

    Every now and then, talk about your brand, what you have to offer and what makes you stand out from other influencer marketers in Thailand. This is a great way to raise awareness of what you do.

Verdict

Want to introduce your brand through clubhouse influencers? You can always join Influencer House to get hands-on information on how to do influencer marketing in Thailand through Clubhouse app. Our rooms are great places to expand your knowledge on the latest trends and also learn what Influencer House platform can do to help you with influencer marketing in Thailand.

About Influencer House

Influencer House is the most tech savvy influencer marketing creative agency that blends sheer creativity and storytelling with data analysis, machine-learning, and AI technology that truly guarantees results no matter what your objectives are.                                      

Interested in knowing what Influencer House offers for your campaign? Visit www.influencerhouse.co.th or send us an email at inquiries@influencerhouse.co.th

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