PROJECT BACKGROUND

XM Global wanted to promote their Forex trading platform by using influencers to create awareness and spread the word about how easy, safe, and reliable Forex trading is for those looking to trade online or those interested in making a supplementary income. One of XM’s unique features is their free of charge demo account. With this, users can simply register easily for free and start using the platform to trade stocks and commodities right away with some bonus money. This remarkable feature allows users to test and thoroughly learn about how to trade Forex via the platform before trying out the fully paid account version. Influencer House’s team conceptualised a campaign involving medium influencers and micro influencers to create an engaging, educational, and informative content that will resonate with their audiences on Instagram and Facebook. The influencers drew attention to fact that people looking to gain petty cash or a supplemental form of income can do so through Forex trading. Additionally, they introduced Forex and the ins and outs of trading stocks and commodities with XM. The influencers actually took their time to register on the demo account and play with the exciting functionalities. They candidly shared their insights and findings about the risks and advantages of Forex trading and underscored how safe and user-friendly it is to operate the platform comparing XM to other Forex brokers out there and discussing how trustworthy it is compared to all other providers. They all encouraged their followers to try it out for themselves by healing to XM’s platform and register on the demo account. By using influencers to create an honest discussion about Forex trading, XM was able to gain a large number of signups and enquiries, boost their conversion, and further cement their already robust presence in the Thai market.

OBJECTIVES

♦  Boost awareness about XM Global’s Forex Trading Platform with Thai users

♦  Obtain demo account signups and registrations.

♦  Showcase XM Global as a safe and reliable Forex broker by highlighting the brand’s international achievements, recognition, and international representation.

♦   Bring attention to XM’s prestigious yearly Gala red carpet event

♦   Provide coverage for a variety of offline events such as workshops, …

CHALLENGE

XM Global wanted to promote their Forex trading platform by using influencers to create awareness and spread the word about how easy, safe, and reliable Forex trading is for those looking to trade online or those interested in making a supplementary income. XM wanted to draw attention to their free of charge demo account feature. With this, users can simply register easily for free and begin using the platform to trade stocks and commodities right away with some bonus money. This remarkable feature allows users to test and thoroughly learn about how to trade Forex before trying out the fully paid account version with their actual money.

SOLUTION

Influencer House teamed up with four enthusiastic and passionate mid-tier Premier-Influencers to create brand affinity, interest, and consideration among the target audiences. A combination of informative content done by educating viewers about XM, who they are, and their status as a proven safe and reliable Forex broker. Influencers candidly spoke about the pros and cons, risks and upsides of investing in Forex trading and how XM Global is a league different from the rest because of its international recognition, awards, celebrity endorsements, certifications, and worldwide presence. Our Premier influencers integrated XM Global’s Forex trading activities into their daily lives and curated crisp, professional looking content representating, glamour, success, wealth, and opportunities. To wrap up the campaign, all five influencers attended an all-exclusive XM gala event for an O2O campaign (onground to online). The influencers documented the event with lots of videos and pictures before sharing them with their social media followers.

RESULTS

1) Acquire a large number of signups and registrations on XM Forex Trading Platform

2) Significantly increase brand awareness, engagement, and consideration with Thai target consumers

3) Endorse brand image as a safe and internationally recognized reputable Forex Trading broker