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Service:

Influencer & Social Media Management

Duration:

1st of April 2020 – 1st of January 2021

Content-Type:

Artworks, Video & Photo Reviews

Case Study:

Gery Thailand Campaign (Garuda Food)

Product:

Crunch Roll Chocolate Vanilla

Channels:

Facebook & Instagram

BRAND INTRODUCTION 

Launched in 1997, Gery is the second brand under Garudafood, a leading food & beverage company based in Indonesia. Initially, Gery was known for its sumptuous coated biscuits. In time, it successfully introduced a wide array of products into the international market. From confectionery products such as chocolate pasta to cereal snacks and biscuits, Gery has continuously maintained a special place in consumers’ mouths and hearts.

PROJECT BACKGROUND

Gery Thailand approached us [Influencer House] to help develop a high-quality, captivating, and memorable social media campaign, in order to lift their online presence in the Thai market and promote their newly launched product: Gery Crunch Roll Chocolate Vanilla. Gery Thailand wanted to specifically promote their new snack to younger audiences and target groups. Influencer House’s team developed strategies aimed at resonating Gery Crunch Roll with target audiences through well-targeted and integrated creative content with a fresh tone, exciting games, and challenges, and the use of young and upcoming Thai talents and idols to showcase their unique skills and spread the word about Gery’s new product. While most of the campaign took part during the Covid-19 lockdown stage, the sincere and engaging content our Premier-Influencers created resonated deeply with their audience resulting in a huge boost for Gery’s overall social media and online presence.

OBJECTIVES

   Increase the number of page likes and social media engagement

♦   Improve the quality of creatives and social media content

   Integrate influencer content with the brand’s social media to promote newly launched product

   Increase brand awareness, engagement, and online presence

   Create brand affinity and brand loyalty among target consumers by revamping Gery’s social media branding

CHALLENGE

Gery Thailand approached Influencer House’s Thailand office to help develop a high-quality, captivating, and memorable social media campaign, in order to lift their brand image online in the Thai market and promote their newly launched product: Gery Crunch Roll Chocolate Vanilla. Gery Thailand wanted to specifically promote their new snack to younger audiences and target groups.

SOLUTION

Influencer House’s team developed strategies aimed at resonating Gery Crunch Roll with target audiences through well-targeted and integrated creative content with a fresh tone, exciting games, challenges, and the use of young and upcoming Thai talents and idols to showcase their unique skills and spread the word about Gery’s new product. While most of the campaign took part during the Covid-19 lockdown stage, the sincere and engaging content our Premier-Influencers created clicked deeply with their audience resulting in a huge boost for Gery’s overall social media and online presence.

RESULTS

Post-campaign performance measurement and analysis showed that by engaging a total of 5 mid-tier influencers and introducing our content production and media optimization strategies to the campaign, Gery was able to:

1) Obtain overall social media engagement off and on Gery’s page by more than 400% (with the same spending budget)

2) Increase the number of followers on Gery Thailand’s Facebook page by more than 600% (with the same spending budget)

3) Acquire a significant amount of organic page views and engagement surpassing initial KPIs by 500%

4) Increase market share based on client’s sales in the course of 3 month’s surpassing the internal team’s expectations

5) Enhance Gery Thailand’s brand image and garner positive consumer sentiment among the target audience

WANNA LEARN MORE? 

At influencer House, we run world-class influencer marketing and social media campaigns for businesses of any size. Whether you are a marketing professional representing a large business or you simply want services for your SME business, we have the formula for your success.

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